Although your logo may be only one piece of your branding strategy, it is a large one. So, pay close attention to your structure and design. Here are some tips on how to make your logo a successful part of your branding.
1.  Develop your branding strategy before your logo.

Who are you trying to reach?
What message [...]

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
While this might be a good argument for Juliet, Shakespeare’s famous line from “Romeo and Juliet” is not going to help you solve the battle between investing in your brand and investing in other operations of your new [...]