Although your logo may be only one piece of your branding strategy, it is a large one. So, pay close attention to your structure and design. Here are some tips on how to make your logo a successful part of your branding.
1.  Develop your branding strategy before your logo.

Who are you trying to reach?
What message [...]

In Portland, Ore., Lorrie Vogel is something of a celebrity. She is the general manager of Nike Considered, a sustainable product line at Nike that "considers" everything that goes into its products — the chemistry involved, the waste output, etc. — and, in doing so, has created a stronger brand relationship with customers and has [...]