Although your logo may be only one piece of your branding strategy, it is a large one. So, pay close attention to your structure and design. Here are some tips on how to make your logo a successful part of your branding.
1.  Develop your branding strategy before your logo.

Who are you trying to reach?
What message [...]

Every year, new design trends appear and others fade away. This means that what is new, cool and hip today might be completely dated a year or so down the road. It’s just the chance taken. However we all know it’s almost impossible not to be influenced in some way by what we see around [...]

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
While this might be a good argument for Juliet, Shakespeare’s famous line from “Romeo and Juliet” is not going to help you solve the battle between investing in your brand and investing in other operations of your new [...]