Although your logo may be only one piece of your branding strategy, it is a large one. So, pay close attention to your structure and design. Here are some tips on how to make your logo a successful part of your branding.
1.  Develop your branding strategy before your logo.

Who are you trying to reach?
What message [...]

Every year, new design trends appear and others fade away. This means that what is new, cool and hip today might be completely dated a year or so down the road. It’s just the chance taken. However we all know it’s almost impossible not to be influenced in some way by what we see around [...]

In May of this year, Borrell Associates released a report, “Direct Mail Falls, E-mail Soars,” that caused a bit of a ruckus on the Internet. You can download the executive summary for free, or you could buy the full report (the company’s site boasts that the full report comes with a webinar) for a whopping [...]