Design trends – a blessing or a curse?

Every year, new design trends appear and others fade away. This means that what is new, cool and hip today might be completely dated a year or so down the road. It’s just the chance taken. However we all know it’s almost impossible not to be influenced in some way by what we see around us. Though this blog was written and compiled at the beginning of the year, the trends Jacob Cass points are still extremely relevant and he seems to really hit the nail on the head for this year’s branding trends.

Obviously everyone wants their design to be unique. Trends, by nature, work against that. However, we must still be aware of the trends forming around us; whether we are hoping to avoid the trends or if we want use them as inspiration to create something truly new and create a trend all our own.