Archive for July, 2009

Prepress best practices

Think you’re ready to go to print? Be sure. Without good file preparation, valuable time can be lost and results are less predictable. When prepping a file for print there are a series of steps to take to make sure that your end product is clean and consistent.
One of the biggest mistakes people make [...]

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Starting a new business? Don’t forget your brand.

“What’s in a name? That which we call a rose by any other name would smell as sweet.”
While this might be a good argument for Juliet, Shakespeare’s famous line from “Romeo and Juliet” is not going to help you solve the battle between investing in your brand and investing in other operations of your new [...]

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Pantone, CMYK, RGB, oh my!

by Taraneh Foster, guest contributor
By the time I met Mitch Craghead, who owns PMG, I was about to go postal. The company I was working for at the time had outsourced its marketing communications needs for its more than 50-year history, and to cut costs, it often let its sales team manage and implement graphic [...]

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