If you are a company that is consistently changing content or the design of your brochures or even your business cards, web-to-print software may be the best solution for you. Tell me if this sounds familiar, your business produces multiple versions of brochures, business cards, letterhead, etc. and you have to pay the designer each [...]

With everything going digital, it’s hard to believe that one of Social Media’s big wigs is reverting back to ‘old fashioned’ PRINT.
Twitter makes it possible to share mini tid-bits of information with whomever you choose. According to a Twitter blog, “These little bursts of information are about anything and everything - they make Twitter a [...]

As we begin the new year it’s nice to know that marketing is alive and well. Yes, everybody has had their cut backs but marketing is important to the growth of your business. Many marketing tools are even free. Such as Twitter, LinkedIn, Facebook, etc. Below are two upcoming events to help you and business [...]

Welcome 2010! With a new year of hopes and dreams of your business growing, there is also the task of working out your 2010 marketing budget. This is the time to take a close look at how to reduce costs while also reducing your carbon footprint.
2010 is the year of new ideas and a year [...]

There are four main design applications out there; Illustrator, Photoshop, In-Design and Quark. But what application do you use for your project?
Let’s start with Illustrator: Most designers use Illustrator for ‘packaging design’. This includes any irregular shapes, such as, tabs and folds which will then be die cut, folded, and glued into your [...]

Although your logo may be only one piece of your branding strategy, it is a large one. So, pay close attention to your structure and design. Here are some tips on how to make your logo a successful part of your branding.
1.  Develop your branding strategy before your logo.

Who are you trying to reach?
What message [...]

Every year, new design trends appear and others fade away. This means that what is new, cool and hip today might be completely dated a year or so down the road. It’s just the chance taken. However we all know it’s almost impossible not to be influenced in some way by what we see around [...]

In May of this year, Borrell Associates released a report, “Direct Mail Falls, E-mail Soars,” that caused a bit of a ruckus on the Internet. You can download the executive summary for free, or you could buy the full report (the company’s site boasts that the full report comes with a webinar) for a whopping [...]